A study found that stocks with rising Wikipedia traffic often deliver stronger short-term returns.
This is especially true in tech, telecom, and consumer sectors.
These stocks usually have lower earnings and higher PE ratios, showing a growth-driven narrative.
A basic strategy of buying the most-viewed stocks and shorting the least-viewed ones generated positive returns.
ARTICLE: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5172055
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